With no clue but a vision to create a hummus brand honoring old-world cooking, a Gen-Z dropout joined forces with their great-great-grandmother's recipe. A week after the idea, we sold hummus from my parents' LA driveway every Sunday. With a banner, "Authentic Hummus Sold Here," repeat customers brought new ones. Months later, we reached store shelves and now we're taking Habiza everywhere, per grandma's request.
It's our way of following Grandma's exact recipe. She had a unique bean-soaking method, cooked garbanzo beans for 4 hours, and used tahini from Lebanese mountains near her hometown—so do we. Our mission: make homemade hummus for all, enhancing afternoon snacks, family dinners, tailgates, and parties with a tastier touch.
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